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Why Should Medical Bills Be a Mystery?

Studies show extreme price variation – the same procedure can cost 10× more under one insurance plan than another, and 33× more at one hospital versus another

CareCompare – Patient Price Transparency Platform

What We’re Testing

Shop Medical Prices Like Airfares—Before You Book.


U.S. hospital prices for the same MRI can vary 10× within a single ZIP code, yet patients still discover costs weeks later in the mail. Although the 2021 Price-Transparency Rule forces hospitals to publish chargemasters, the data is hidden in PDF jungles. CareCompare crawls those files nightly, layers your insurance deductible on top, and shows real, wallet-out costs in seconds—so you choose affordable, quality care instead of financial roulette.


Hypothesis: Patients will pay a $10 one-time fee to reveal real-time price spreads for elective imaging in their metro area.

This Experiment

• Crawler covers 50 hospitals + 30 imaging centers across two cities.

• Landing page → $10 Stripe unlock.

• Pass if 200 visitors → ≥ 20 paid unlocks in 30 days.

Reveal Lowest MRI Price

Features

Real-Time Price Crawler

Scrapes hospital chargemasters and independent imaging centers nightly, exposing up-to-the-minute price spreads on identical CPT codes.

Distance-vs-Price Map

Interactive map shows travel distance versus cash price, so you weigh cheaper care against commute time with one glance.

Insurance-Adjusted Estimator

Insurance-Adjusted Estimator

Enter deductible and co-insurance; estimator outputs your out-of-pocket price—not just list price—avoiding nasty EOB surprises.

Call To Action

Search Lowest MRI Price in 10 secSee Distance-vs-Price Map DemoUnlock Full Price Feed ( $10 )

Social Proof

"Saved $620 on my knee MRI by driving 15 extra minutes—CareCompare paid for itself tenfold."

- Lindsay Y., Denver

"Finally, a tool that translates chargemaster gibberish into dollars I actually owe."

- Dr. Malik Chen, Family Physician

"Our HSA newsletter featured CareCompare; employees loved the immediate transparency."

- Cara Evans, HR Benefits Manager

Ethics & Privacy Note

CareCompare stores only ZIP code and optional insurance plan details; no PHI or claim history required. We do not sell user data to providers or advertisers. Hospital files are used exactly as mandated by CMS; we accept no kickbacks from facilities. 


We delete experiment data after the study or anytime you ask. 

Frequently Asked Questions

Please reach us at carecompare@gowenplaces.com if you cannot find an answer to your question.

Data refreshes nightly; we flag stale files. Your insurance estimate uses current deductible you enter plus 2025 carrier fee schedules.

Beta covers Denver CO and Raleigh NC. More metros unlock as soon as 500 residents join the wait-list.

If quoted cash price differs by >15 % at time of service, email proof within 30 days for full refund.

Copyright © 2025 GowenPlaces - All Rights Reserved.  Personal R&D lab operated independently of Geoff Owen’s full-time employer. See the Independence Statement for details. 

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